piip

Licensing is the backbone of collaboration.

 

INCUBATOR will help foster licensing agreements.

 

 

In the creative industries licensing is understood differently by different segments. However it is understood though, many companies consider it a significant business tool in their marketing and income models.

 

Technically, licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity such as a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with either another property or, more commonly, a product or service.

 

Licensing can therefore be used in a variety of different ways, from third party compilations, sync, premiums to gaming, film usage and much more.

 

Licensing is also a tool for marketing and brand extension. It is widely used by everyone from major corporations to the smallest business. Entertainment represents a large area of licensing and is most readily apparent to consumers, but the business practice reaches into the entire world of creative industries, sporting codes, corporate brands and non-profit groups, to name a few, and is often bundled with sponsorship.

 

Licensing can extend a creative brand into new categories, new outlets, or into altogether new markets. It is a way to move a brand into new businesses without making a major investment in new processes or facilities. In a well-run licensing program the property owner maintains control over the brand image and how it's portrayed via the approvals process and other contractual strictures. They go on to reap the benefit of additional revenue (royalties) along with added exposure in new channels.

 

No matter what kind of brand or property you represent, licensing can take it to the next level and INCUBATOR is the place where it can all come together!

 

 

 

As the owner/licensor of a screen property, character, trademark or art, sport, fashion and lifestyle screen brand you can generate new income from licensing your property to other screen producers, media publishers, consumer goods manufacturers, service providers, FMCG brands, retailers, technology firms, marketers and other licensees.

 

'Screen–to–Non-Screen' Licensing

 

Is your screen property a 'brand in the making'? Are you developing a screenplay? Are you in the market for the screen rights to a publication or literary work?

 

Whether you're looking to find licensees and distributors, showcase your screen project to financiers and producers or simply develop a new project, FILM INCUBATOR will introduce you to the right people. Don't let your competitors secure a deal meant for you. Come, deal and learn about new strategies, innovative ideas and practical solutions to succeed.

 

Energise partnerships and create alliances that leverage your property, grow market awareness, attract larger audiances and generate new cashflows. Meet licensees from different industries and forward plan your next co-production in the most efficient way.

 

If you're from outside the screen industry, preview various screen projects and upcoming premieres from the industry’s top producers. Big budget, art, genre, action/adventure, drama and documentary. Whatever you're looking for, you'll find it at FILM INCUBATOR.

 

 

'Non-Screen–to–Screen' Licensing

 

Owners/managers of music catalogues, bands, artists, brands, trademarks, scripts, plays, publications, literary works, cartoons, toys, games, personalities, characters, electronic goods and much more can license their core intellectual property to producers looking to develop the next 'big hit' for the cinema, DVD, television or mobile screen platform.

 

Own something special? A song? A brand? A story? Want to see or hear it on a screen?

 

This is your unprecedented opportunity to collaborate with screen producers working across film, television and mobile platforms to secure new cashflows and get your property in front of more people. Meet producers from across Australia and forward plan your next co-production in the most efficient way. Secure a competitive advantage over your rivals and leverage your property in a way you could never imagine.

 

 

 

Come to MUSIC INCUBATOR and sync your music with a screen property for film, DVD, television or mobile, secure a promotional tie-in, attract performance bookings, lock in a series of tour bookings or leverage your 'brand' across non-music channels like retail, manufacturing, gaming and much more.

 

'Music–to–Non-Music' Licensing

 

Artists, Bands and Tours are major drawcards that can be turned into flagship properties by enterprising marketers, whether as part of a screen property, regional tourist promotion, festival activity or hospitality magnet.

 

 

'Music–to–Film' Licensing

 

If you're a musician or band looking to license a single song or an entire music catalogue into a film, television or mobile screen property, MUSIC INCUBATOR is where it happens.

 

 

Performance & Touring

 

PoPE (Place of Public Entertainment Permit) is dead.

 

Hospitality businesses, hotels, pubs and venues throughout NSW have begun increasing their on-site live performance offering. They are keen to license and host live entertainment to offer their patrons 'something more'. MUSIC INCUBATOR offers unprecedented access to musicians and bands in all genres.